Putting Bowls on Minds—Literally

The food bowl category is a sea of sameness, with brands like The Bowl Company, The Good Bowl, and Bowl Baby Bowl crowding the space with wordplay but little recall. In a low-involvement, price-driven market, how do you make The Big Bowl the go-to choice for bowl lovers?

You go Bo(w)ld—by putting The Big Bowl on their minds. Literally.

The Idea: Enter the Bowl-verse.
We flipped the brief into a creative device—making sure The Big Bowl wasn’t just on their minds but in their minds, through a brand film that dialed up the bizarreness and made desi Chinese unforgettable.

The film embraced over-the-top visuals and quirky storytelling to break through the clutter and establish The Big Bowl as the most memorable name in bowls.

The Impact:
✅ 30M+ views across YouTube and Meta
✅ 25%+ increase in orders post-campaign launch
✅ 8,000+ organic followers added to the social community in just 3 months