Fueling the Creator Economy with HP Envy

To drive Gen Z consideration for the HP Envy portfolio, we extended HP’s #KuchKarneKa campaign by tapping into their growing interest in the gig and creator economy. This led to the launch of HP Creators’ Garage—a community platform designed to help budding creators learn, collaborate, and showcase their skills.

What It Offered:
🎨 Expert Masterclasses: 200+ learning resources from top creators:
Video Creators: Be YouNick, Sejal Kumar
Graphic Designers: Alicia Souza, Aniruddh Mehta
Podcasters: Varun Duggirala, Yahya Bootwala, Anshu Mor

💡 Community & Collaboration: A space for creators to connect, network, and co-create.

🚀 Workshops & Challenges: Live events and contests to foster real-world learning and exposure.

To enhance the learning experience, we partnered with FrontRow, featuring courses co-created with Neha Kakkar (Singing), Amit Trivedi (Music), Biswa Kalyan Rath & Raju Srivastav (Comedy).

By addressing creators’ biggest needs—skill-building, collaboration, and continuous growth, HP positioned Envy laptops as the ultimate creative partner.

The Impact:
✅ 1,50,000+ sign-ups on HP Creators’ Garage
✅ 80M+ views across creator content on YouTube & Meta