Where Art Meets Fashion

To mark the opening of GAP’s first store in Infinity Mall, Malad, we brought a local twist to a global brand—blending art, fashion, and community into one unforgettable experience.

The centerpiece? A capsule collection and in-mall pop-up featuring exclusive merch designed by Mumbai-based graphic designer Yash Pradhan, known for his vibrant cityscapes. Inspired by Bombay in a spring-summer palette, Yash reimagined GAP’s 2023 collection through a line of patchwork apparel and tote bags, celebrating the city's colors and culture.

The launch went beyond fashion—it was a tribute to individuality, inclusivity, creativity, and optimism, core beliefs that define GAP.

To extend the experience, Yash hosted a DIY tote-bag painting workshop, inviting creators from diverse communities to connect, create, and witness his artistic process up close.

The Impact:
✅ 3M+ engagements on Instagram
✅ Significant lift in in-store footfall post-opening
✅ 1.3x monthly revenue from the new store as compared to the average monthly revenue/store in Tier 1 cities like Delhi, Mumbai, and Bangalore