No ambiguity when it comes to identity

With Fastrack’s renewed focus on Gen Z, the brand embraced their lingo, fashion, pop culture, and causes they care about. For Pride Month, Fastrack chose to be more than just an ally—educating the audience about gender identity and pronouns through a campaign rooted in action, not lip service.

What We Did:
🎓 A Pronoun Test Social Experiment: We took audiences back to the classroom to revisit their understanding of pronouns, raising awareness about their significance to identity.

🎥 Voices from the Community: Non-binary creators led the conversation through engaging and educational content, blending entertainment with insight.

📖 #TheProudPronoun Digital Magazine: We curated a digital magazine featuring:
Poems, anecdotes, photographs, artworks, and games from queer and non-binary artists.
Promoted across all brand channels to spark dialogue beyond Pride Month.
Physical copies placed at culture hubs like The Bombay Closet Cleanse and Subko Coffee Roasters—spaces frequented by our Gen Z audience.

The Impact:
✅ 6M+ views across platforms
✅ 100K+ engagements on social media
✅ The campaign won Gold for Best Microsite at Afaqs Diggies and Silver for Cause Marketing at Sammies

Fastrack didn’t just celebrate Pride—we started a conversation, making space for learning, expression, and inclusion. 🌈📖🎨