Oakley x Rohit Sharma: A Celebration of Authenticity

For Oakley and it's community of atheletes, staying true to oneself is more than a philosophy; it’s a way of life.

So, when it was time to introduce Rohit Sharma, captain of the Indian cricket team, as the face of Oakley in India and the MENA region, the creative direction was clear: #BeWhoYouAre.

The campaign celebrates Rohit’s journey—a cricketer who leads with his instincts, plays with heart, and never lets the spotlight change who he is. From his fearless pull shots to his calm, no-nonsense demeanor under pressure, Rohit embodies authenticity through every innings. Off the field, his straight-talking and grounded personality make him an epitome of authenticity for atheletes across sports.

The message was simple to all sports enthusiasts: Your journey is unique. And you get to fulfill it by staying true to yourself through the highs and lows.

The Impact:
✅ 12M+ views across Meta and YouTube
✅ 110% spike in Google brand searches post-launch

A perfect match—one that proves authenticity always wins. 🚀