Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Titan Ask AI | India's First AI Mom
Date
May 2023
Project Type
Brand Campaign | AI Innovation | Engagement Microsite
Link
Role
Relationship Manager | Campaign Ideation | Creative Strategy | Product Development
Mere Paas Ma Hai—Until She Wants a Break
On Mother’s Day, Titan Watches India flipped the script on sappy tributes, giving Indian moms the ultimate gift—a day of peace and quiet.
Tapping into the paranoia of "AI is coming for your job," we let AI take over the most important job—for just one day. Enter India’s First AI Mom, an AI-powered microsite designed to embody the sass and wit of iconic Indian moms from pop culture. From daily dilemmas to random rants, the AI Mom answered every query with that classic mom-style humor—complete with sharp comebacks and timeless wisdom.
The Impact:
✅ 9M+ reach across social media and PR channels
✅ 50,000+ unique visitors to the microsite
✅ 3 lakh+ questions answered with an average session time of 180+ seconds
The campaign didn’t just spark conversations; it struck gold—winning Gold at MoM for 'Best Use of AI.'
